Liquor Store Window Graphics

Solo Liquor was a franchised liquor retail operation spanning the province of Alberta. I was first approached by the management to order generic window graphics for store security and privacy purposes.

To contrast against the incumbent window graphics used on their stores, which consisted of generic landscapes featuring vineyards and rolling hills, I pitched a series of type-focused images intertwined with a variety of alcoholic drinks in motion.

The stakeholders were impressed by the eye-catching graphics and the baked-in advertising they afforded and approved the window graphics for installation at a new store location in Southeast Calgary.