Takeout Menu Redesign

The Big Cheese Poutinerie is a staple of Calgary's 17th Ave district and a much loved Canadian food franchise. The management approached us with an order to reprint their existing takeout menus, but they no longer had print ready files, having parted ways with their previous graphic designer.

A part of the process to prepare new files for printing, I engaged in a self-directed project to update and evolve the layout of the menus, to make them more visually pleasing and easy to read. The refresh was very well received and I successfully made the layout more readable without radically departing from the established look of the Big Cheese's existing branding.